Tag Archives: superbowl

The #Frugal Life: Mute The #Commercials

I clearly remember Super Bowl Sunday 2013, not because of the game, the highlights, the commercials, or the advertised specials. I remember it well because all the commercials were muted!

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I know that many of you are pretty shocked right now.

You see, a couple from church opened their home to anyone who wanted to watch the game and just hang out. In order to make it more interesting, the couple created an environment where – during commercials – the TV was muted and someone would talk about something they were thankful for, how God blessed their life, or something they just wanted to share with their friends. What does this have to do with Living Frugally? Everything!

I love John 16:13
When the Spirit of truth comes, he will guide you into all truth. He will not speak on his own but will tell you what he has heard. He will tell you about the future. (NLTse)
If we say we are Christians then we are to be guided by the third member of the Triune God- the Holy Spirit. Often The Spirit speaks to us like a small voice reminding us of our priorities, goals, mission, etc. Advertizing for the newest gadgets, upgrades, new features etc. become competitors for our attention. The Spirit will not force Himself on us so many times the big sales and allure of shiny new toys wins out- tragic!

There is a reason retailers pay millions per second to advertise during the Super Bowl. It is the same reason that Super Bowl commercials are so much more creative than any other time of year. The marketers realize that it is the most watched sporting event in the world and therefore, it serves as their best opportunity to get into your pockets. You’re glued to the tube and they know it!

At the party I attended there was zero opportunity for these retailers to influence our buying decisions. I was free to remain in a thankful mindset, enjoying time spent with other Christians and therefore open to The Spirit’s voive. I was not tempted to spend based on an emotional response to advertizing creativity. However, the neighbors next door, whose TVs were not muted, were subjected to creative attempts at infiltrating their wallets, bank accounts, and credit cards.

Resist the Temptation

The power in having the ability to ‘just say no’ cannot be overstated. Imagine the temptations you would avoid if you decided, before hand, that you are going to say no to all advertising during Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s, and Super Bowl Sunday!

It brings to mind the fact that many folks who have a desire to save, live frugally, invest, etc. are sometimes thrown off track by a commercial designed to do just that…throw them off track!

How many dreams have been wrecked because of one unplanned purchase which leads to regular unplanned spending? I imagine the answer is in the millions.

A well planned budget doesn’t include reaction or emotion-based spending. It is the result of a disciplined mindset that recognizes the importance of saying no to creative marketing ploys. My advice to those determined to live the frugal life? Mute the Commercials!

What about you , BBM reader:

*Are you able to tune out the commercials or do you occasionally fallen victim to those wily advertisers?
*What’s your plan for resisting New Year’s and Super Bowl advertizing tactics?
*Got helpful tips for your fellow BBM audience?

I’d love to hear your ideas!

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Biblical Money Smarts- Part Five: Ignore The Hype

So, you’ve reduced your spending, created assets and learned to manage debt while educating yourself about money….wonderful! What’s next on the road to financial freedom? The answer is more of a mindset than an actual action to take, however, it is ultimately integral to your financial goals.

IGNORE THE HYPE

What do I mean by that?

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Easy, ignore commercials, the next “must have” item, the easy payments and the advice of using “other people’s money”. It’s ALL hype. It’s designed to make you feel that you MUST buy into their sales pitch. But, guess what…..you don’t need the item, the sale, the update or the newest version. You need food, clothing, shelter and most importantly, God. Everything else is not neccessary.

This is the mindset associated with Matthew 6:20 & 21 which says, “Store your treasures in Heaven, where moths and rust cannot destroy, and theives do not break in and steal. Wherever your treasure is, there the desires of your heart will also be.”

You know the cable package you’re paying for with tons of channels you dont watch? You know why you don’t watch them? Because you DON’T NEED THEM. Human civilization thrived without cable, internet, smart phones and smart cars.

And, yes, I know….many of you will have a heartattack at the idea of cancelling your cable or downgrading to a cell phone plan without internet access. But, consider this: In the not-too-distant past there were some very well-off upper middle class folks living in California. They were making over 200, 000 dollars a year. They had the fancy cars in the best neighborhoods, their kids had the expensive cell phones with a ton of bells and whistles. They had country club memberships and prestigue. Then, one day, it was all gone. Cars were repossessed, the houses was forclosed on and families were living in “tent villages”. Lavish lifestyles became a thing of the past in a short period of time.

I’m sure you’re wondering why this happenned to such affluent families.

Well, they bought into the hype. They believed they were “supposed” to have the bigger house once dad got his raise. And when mom’s business started bringing in significantly more money they strongly believed that they were entitled to a higher credit card limit which then, of course, meant they could spend more on those great sales at the mall and the Home Shopping Network.
What they didn’t know was that behind the hype was a sinister plot to get as much of their money as possible, not caring if they ended up in financial hell. The plot went like this…

First the banker down the street sold a house to the Jones family knowing they couldn’t afford it. This didn’t matter to the banker because her plan was to sell the loan to Big Time investments. This way the bank receives the entire amount of the loan right away instead of over the next 30 years. The Jones family continues paying their mortgage as usual, not to the bank but to Big Time. Again Big Time is not concerned about the Jones Family’s financial future because they have collected hundreds of loans just like the Jones’. They sell these large clumps of loans to an even larger investor, Prime Time.

Second, the Jones family runs into a problem, their transmission on the Audi goes out. This is not a massive problem in itself for such an affluent family because they put the entire charge on a credit card with a newly increased limit. After all, they’ll pay it off easily- they’re affluent! The problem is that their daughter broke an ankle playing softball a few weeks later, mom’s business is in a seasonal lull and the roof of their house starts leaking due to a recent storm.

In this situation the sellers of those must have items don’t run to the rescue. Prime Time wasn’t sympathetic, they didn’t arrive at Mr. Jones’ doorstep with a new contract reducing his monthly mortage payments. Nor, did the credit card company voluntarily deffer payments till after they are back on their feet.

No, the Jones family found themselves in a tent with many others from their upper-middle-class neighborhood. They were all in the same situation because they all believed the hype associated with collecting stuff, stuff and more stuff.

The words of the verse I mentioned earlier would have served them well and saved them a lot of heartache and loss. With this verse in mind they would have taken the extra money from dad’s raise and invested a portion, saved some for emergencies or donated some to charity. With savings and investments they would have been prepared to deal with a leaking roof, a broken ankle and a business going through a seasonal lull.

Another verse that helps keep us in the right mindset is Proverbs 31: 10-18. This passage speaks about the wife of Noble Character. It talks about how she wakes up early, makes breakfast, buys a field and plants a vineyard. Why is that important? Because of what it goes on to say in verse 18, ” She makes sure her dealings are profitable, her lamp burns late into the night”. This is the picture of a smart woman who is not captivated by materialism. She thinks far into the future and works hard to not only maintain but thrive in any economy.

So, now that you’re on the path to financial freedom you must develope a long-term, anti-hype mindset. Heed the words of the Bible and concentrate on Heavenly treasures more than the material stuff that can be lost in a moment. Don’t assist in stuffing the pockets of businessess that don’t give one iota about your financial future. Be like the shrewd woman of Proverbs, work hard, save and be sure that every financial decision helps get you and your family closer to financial independence!!