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The #Frugal Life: Mute The #Commercials

I clearly remember Super Bowl Sunday 2013, not because of the game, the highlights, the commercials, or the advertised specials. I remember it well because all the commercials were muted!

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I know that many of you are pretty shocked right now.

You see, a couple from church opened their home to anyone who wanted to watch the game and just hang out. In order to make it more interesting, the couple created an environment where – during commercials – the TV was muted and someone would talk about something they were thankful for, how God blessed their life, or something they just wanted to share with their friends. What does this have to do with Living Frugally? Everything!

I love John 16:13
When the Spirit of truth comes, he will guide you into all truth. He will not speak on his own but will tell you what he has heard. He will tell you about the future. (NLTse)
If we say we are Christians then we are to be guided by the third member of the Triune God- the Holy Spirit. Often The Spirit speaks to us like a small voice reminding us of our priorities, goals, mission, etc. Advertizing for the newest gadgets, upgrades, new features etc. become competitors for our attention. The Spirit will not force Himself on us so many times the big sales and allure of shiny new toys wins out- tragic!

There is a reason retailers pay millions per second to advertise during the Super Bowl. It is the same reason that Super Bowl commercials are so much more creative than any other time of year. The marketers realize that it is the most watched sporting event in the world and therefore, it serves as their best opportunity to get into your pockets. You’re glued to the tube and they know it!

At the party I attended there was zero opportunity for these retailers to influence our buying decisions. I was free to remain in a thankful mindset, enjoying time spent with other Christians and therefore open to The Spirit’s voive. I was not tempted to spend based on an emotional response to advertizing creativity. However, the neighbors next door, whose TVs were not muted, were subjected to creative attempts at infiltrating their wallets, bank accounts, and credit cards.

Resist the Temptation

The power in having the ability to ‘just say no’ cannot be overstated. Imagine the temptations you would avoid if you decided, before hand, that you are going to say no to all advertising during Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s, and Super Bowl Sunday!

It brings to mind the fact that many folks who have a desire to save, live frugally, invest, etc. are sometimes thrown off track by a commercial designed to do just that…throw them off track!

How many dreams have been wrecked because of one unplanned purchase which leads to regular unplanned spending? I imagine the answer is in the millions.

A well planned budget doesn’t include reaction or emotion-based spending. It is the result of a disciplined mindset that recognizes the importance of saying no to creative marketing ploys. My advice to those determined to live the frugal life? Mute the Commercials!

What about you , BBM reader:

*Are you able to tune out the commercials or do you occasionally fallen victim to those wily advertisers?
*What’s your plan for resisting New Year’s and Super Bowl advertizing tactics?
*Got helpful tips for your fellow BBM audience?

I’d love to hear your ideas!

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Black Friday- Humanity Lost

You’ve had a day’s fill of turkey, stuffing, cranberry sauce, some unidentified…thing… your aunt brought over, wine, champagne and anything else that wasn’t moving. You’ve, hopefully, taken time to thank God for your blessings and thanked those around you for how they’ve blessed your life or been there for you in some way or another.

 

Thanksgiving is a time when we set aside materialism, lift our eyes to Heaven and just say, Thank You!

 

(insert calming breath of gratitude here)

 

The day following this yearly day of thanks has become a dark day in this bloggers opinion. Instead of relaxing with family, continuing to be thankful and enjoying time off to relax and rejuvinate, it’s been replaced with the tention that comes with freezing in long lines outside our favorite retail stores in an effort to be the first to grab the latest products. Folks are sacrificing over a day and a half away from family and friends, sitting in folding chairs, drinking hot chocolate & sleeping in shifts just to grab the newest phones, games, game console, designer clothing, flat TV or some other product that will be “outdated” by the time they gather next year to repeat this greed-based ritual.

 

Then comes the loss of human dignity and respect once the doors are opened allowing access to the so-called must-not-miss deals.

 

People are willing to trample over each other like animals if it means grabbing the last X-Box or PS3. Normally respectful individuals are so caught up in not “missing out” that thay miss out on the opportunity to show love to their fellow shoppers. The cut-throat focus is on getting, getting more and me, me, me!

 

(so much for that calming breath)

 

There are some Biblical principles that, if applied to these shopping frenzies, would result in a much more humane experience.

 

Matthew 6:19-21

 

Don’t store up treasures here on earth, where moths eat them and rust destroys them, and where thieves break in and steal. Store your treasures in heaven, where moths and rust cannot destroy, and thieves do not break in and steal. Wherever your treasure is, there the desires of your heart will also be.

 

Imagine a crowd of folks, mowing each other down over the latest gadget. Then suddenly they all remembering this verse. They’d realize that the stuff they’re so eager to posess is not only temporary but completely unnecessary.  The truly important things are those that last eternally, the things of Heaven.

 

This verse doesn’t say that we are to never posess anything on earth, it is reminding us that we are to keep things in propper perspective.

 

Instead of dad running frantic through Toys R Us, feeling pressured to get little Janine that new doll AND get that particular game for young Jason, he would be of the mindset that his children have more than enough and that they should be content with the many things they already have.

 

Mrs. Jones (trying to stay ahead of those trying to keep up with her) would realize how futile it is to spend so much energy and time on the limited edition, top-designer perfume while missing out on time with her grandchildren.

 

Matthew 6:33

 

Seek the Kingdom of God above all else, and live righteously, and he will give you everything you need.

 

Man, I love this verse! Can you imagine what this world would look like if we all sought after the things of God first and let everything else fall where they may? We’d all want to please Him by loving Him and keeping His commandments which includes the golden rule found in Matthew 7:12:

 

Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.

 

I’d love to see a black Friday where this is practiced- patient people, lovingly letting others go infront of them, letting the other person grab the last of the hottest item off the shelf, polite excuse me’s, smiles & harmony.

 

Imagine that!!

 

As I write this blog on Friday November 27th, 2013, there are folks out there commiting these acts of greed and selfishness. My honest prayer is that as they treat each other with such disrespect, enslaved by the advertizing of retailers, that these verses and the peace of Christ will overwhelm them and bring them back into the realization that Thanksgiving is not a day on the calendar, it’s a way of life!

As it stands Black Friday just reminds me of Humanity Lost. I pray the Black Fridays of the future are characterized by more humane, compassionate and thankful human hearts.