I clearly remember Super Bowl Sunday 2013, not because of the game, the highlights, the commercials, or the advertised specials. I remember it well because all the commercials were muted!
I know that many of you are pretty shocked right now.
You see, a couple from church opened their home to anyone who wanted to watch the game and just hang out. In order to make it more interesting, the couple created an environment where – during commercials – the TV was muted and someone would talk about something they were thankful for, how God blessed their life, or something they just wanted to share with their friends. What does this have to do with Living Frugally? Everything!
I love John 16:13
When the Spirit of truth comes, he will guide you into all truth. He will not speak on his own but will tell you what he has heard. He will tell you about the future. (NLTse)
If we say we are Christians then we are to be guided by the third member of the Triune God- the Holy Spirit. Often The Spirit speaks to us like a small voice reminding us of our priorities, goals, mission, etc. Advertizing for the newest gadgets, upgrades, new features etc. become competitors for our attention. The Spirit will not force Himself on us so many times the big sales and allure of shiny new toys wins out- tragic!
There is a reason retailers pay millions per second to advertise during the Super Bowl. It is the same reason that Super Bowl commercials are so much more creative than any other time of year. The marketers realize that it is the most watched sporting event in the world and therefore, it serves as their best opportunity to get into your pockets. You’re glued to the tube and they know it!
At the party I attended there was zero opportunity for these retailers to influence our buying decisions. I was free to remain in a thankful mindset, enjoying time spent with other Christians and therefore open to The Spirit’s voive. I was not tempted to spend based on an emotional response to advertizing creativity. However, the neighbors next door, whose TVs were not muted, were subjected to creative attempts at infiltrating their wallets, bank accounts, and credit cards.
Resist the Temptation
The power in having the ability to ‘just say no’ cannot be overstated. Imagine the temptations you would avoid if you decided, before hand, that you are going to say no to all advertising during Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s, and Super Bowl Sunday!
It brings to mind the fact that many folks who have a desire to save, live frugally, invest, etc. are sometimes thrown off track by a commercial designed to do just that…throw them off track!
How many dreams have been wrecked because of one unplanned purchase which leads to regular unplanned spending? I imagine the answer is in the millions.
A well planned budget doesn’t include reaction or emotion-based spending. It is the result of a disciplined mindset that recognizes the importance of saying no to creative marketing ploys. My advice to those determined to live the frugal life? Mute the Commercials!
What about you , BBM reader:
*Are you able to tune out the commercials or do you occasionally fallen victim to those wily advertisers?
*What’s your plan for resisting New Year’s and Super Bowl advertizing tactics?
*Got helpful tips for your fellow BBM audience?
I’d love to hear your ideas!